For Belgian medical company AREGA, we developed a striking rebranding centered around their ethos, EVERYONE COUNTS. Our work included a bold, fresh design that breaks free from the typical blue and gray aesthetics of the medical industry. The rebranding showcases AREGA’s commitment to personal and transparent care through a new logo, fresh and bold colors, two new fonts for maximum impact, a cohesive brand book, and a multilingual website in Dutch, French, and English. This distinctive identity highlights their innovative and people-centered approach, making them truly stand out.