Early obsolescence is a troublesome and very common problem nowadays. Definitely when it comes to expensive electronic devices. It is aggravating to notice that a device stops working properly once the warranty has expired. Besides that, fast consumerism has an enormous impact on the environment.
We were asked to create a video campaign around the persisting ‘drifting’ problems of Nintendo’s Switch console, which made the device uncontrollable after a couple of weeks or months.
If you think about Nintendo, Super Mario immediately pops to your mind. By giving him the floor during a press conference, we wanted to make his story heard. Super Mario is ashamed of his mother company and therefore decides to leave until the problem is solved.
The Super Mario was featured in a lot of online and offline news outlets. Additionally, the videos got tens of thousands of views on social media channels.
Press coverage: De Standaard , Het Belang van Limburg, De Morgen, Het Nieuwsblad (1, 2, 3), Het Laatste Nieuws, La Dernière Heure, RTBF, gamequarter, gamerverse, Tweakers (1, 2), Bright, gamer.nl, WANT, power unlimited