CLIENT

Test Aankoop

BRIEF

Test Aankoop’s claim is that medicines are often paid for by consumers twice: at the counter and by paying taxes, which are then used for research and development in universities. Big pharma thus profits from government-funded research.

APPROACH

Our idea, which also had to work well for the Italian market, was clear: show in ‘real’ that regular people are paying twice. And so we did. Check out the video at the top of this page.

RESULTS

The video instigated a lot of debate on social media, resulting in thousands of views and engagements. Additionally, the website www.betaalbaregeneesmiddelen.be got more than 30.000 hits in two weeks time.